Do You Love Your Business?
If you own your own business, chances are you live and breath your business so hopefully you love your business. Because it’s where you spend most of your time and what you spend most of your time thinking about. But some business owners aren’t sure how much of themselves they should or even want to expose to the public. While most will agree that it isn’t professional to bring your personal affairs front and center into your business, it is also true that people like doing business with people they know, like and trust. One way to develop this is to share your personal passion for what you do with your clients through your business culture, marketing and advertising and customer service.
Make It Real
Small things like remembering your customer’s names are a start, but when you start connecting with your clients on a deeper personal level you begin to collect loyal fans of not only you but your company, products, and services. When people start learning about your passions for your business and even your challenges and how you are overcoming them, they begin to feel connected to your brand and begin to feel, as your customer that they play a part of your success. Of course, we are not talking about airing your dirty laundry, (see our recent blog post on “Has Stress Taken the Fun Out of Owning Your Own Business?”)but when you share a little bit about how you have overcome a challenge
Connect with Your Customers on a Personal Level
It’s important to connect with people on a personal level face to face in the course of business. But, your social media platforms can also be the perfect place to share a bit of insight into the daily goings on in your business. Get your customers involved by sharing with them exciting moments in the growth of your business. Ask them for their feedback on your products and services and respond to their comments on social media. Continually ask your customers what they want and how you can deliver a better product or service. By asking lots of questions, you show your clients you care and your love and passion for your business will shine through. You will also be showing that you care about your customers. Tony Robins was recently quoted as saying,“The biggest mistake organizations make is that they fall in love with their business or products and not with their clients.” —Tony Robbins. So go ahead and make your business a little personal, your fans and followers will love you for it.
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